Tuesday, December 29, 2015

More on Janusian Thinking and Buddhism

When I first became aware of Janusian thinking and the Janusian process, it resonated with my sensibilities. Janusian thinking involves holding two contradictory, co-existing ideas in one's mind at the same time, for the purpose of creative problem-solving. As a Buddhist, I was comfortable with the idea that something could be and "not be" at the same time.

I relished the "30,000-foot-view" similarities between Janusian thinking and Buddhism. For example, both involve "meditating" on the relationships between the opposites. Both also serve to expand the mind. Yet the two are very different in some ways, too. For example, Janusian thinking is a tool which is employed for the process of coming out the other side with a workable solution. Buddhism, on the other hand, doesn't necessarily crave that solution: it can often rest peacefully with the incompatibility.

Moreover, in Buddhism, striving to reconcile the conflicts in life is a source of suffering. The way to alleviate that suffering is to essentially behave decently, cultivate discipline in one's thoughts and actions, and practice mindfulness and meditation. Janusian thinking, on the other hand, involves primarily thinking one's way through to the other side and the solutions reached may conflict with a Buddhist lifestyle. (For example, figuring out how to build a better bomb.)

While there are interesting parallels between Buddhism and Janusian thought, there are also a number of meaningful differences. This creates the possibility of a "Meta-Janusian process", where one can hold the contradictory aspects of Buddhism and Janusian thought in one's mind at the same time, for the purpose of achieving a creative result. I would imagine that such a hybrid would have the advantage of leading to loving, kind solutions. On the other hand, it would likely also have the disadvantage of limiting the universe of possible resolutions, perhaps stifling overall creativity. Adding mindfulness to the Janusian process is an intriguing prospect and I hope it is one that academics will further explore someday.

- Lynne Guimond Sabean


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Monday, December 28, 2015

Saturday, December 19, 2015

Social Media Marketing 101: How to Use Facebook Like a Grownup

(or "Developing an Effective Online Business Persona")

(Next in Think Janusian's ongoing series on social media marketing.)

Just how important is it to keep your professional and personal profiles separate online? Should you (or ***must***you) revise your personal profile on Facebook to make it match your professional one on LinkedIn? I've been thinking a lot about these and other questions recently. While I have no definitive answers,* here's what I think after reviewing a number of personal Facebook profiles of people I respect both personally and professionally.

header art for social media marketing article on using Facebook

Everyone has a personal brand (regardless of whether they wanted or intended to create one).
So spend some time thinking about what kind of online personal reputation you want to have and whether that reputation is at odds with your professional persona. While clients understand that the professionals with whom they interact have lives and interests outside the office, you still want to come across to them as someone who is reliable, trustworthy, and competent. (And don't underestimate how many people Google their associates, vendors, employees, potential hires, and clients!)

If you take only one thing away from this article, it should be this: stop what you're doing right now and immediately categorize all your Facebook contacts into lists. Take all your acquaintances, clients, and pure business associates and put them into a pure "restricted" category. Anyone who is not in your new this restricted category is a full Facebook "friend" by default.

Next, review your past posts for anything that discusses sex, politics, religion, or drugs, as well as anything that might embarrass your professionally or is purely very personal. Change the settings to those posts to "friends" or "friends, except restricted" as well. Anyone in the "restricted" category can no longer see those posts. (Alternatively, you could delete the posts: I "prune" my Facebook posts regularly.)

After that, adjust the settings for all future posts to "friends" or "friends, except restricted." If you want a particular future posts to include your entire Facebook network, you can manually adjust the new post distribution accordingly. Otherwise, your new posts will have a more narrow , "safer" distribution.


Write a description of how you want people to see you online.
My own list includes adjectives such as "clever", "bright", "funny, "creative", "talented", "competent", "knowledgeable", "interesting", "generous", and "caring." This list creates the framework for the personal brand I want for myself. Before I hit the "post" button, I try to think about how the post fits my description. Sometimes it doesn't, but I post it anyways. But at least I've done so intentionally.

And while we're talking about post content, you may want to consider posting more original thought and fewer memes /shares (especially if your job involves analysis, research, and/or fact-checking). Gandhi, Jesus, and Buddha likely only said a few, at most, of the statements attributed to them online. Also, check snopes.com before forwarding that "you'll never believe..." news item. (Most of them aren't true.) If you want to share a pre-existing news item, take the time to add a brief note on your share about why why you like the news item or why your friends would be interested in it. Remember, you're a thought leader, not a follower.

Also, we don't really need to see your "fun test" results: all it tells us is that you give away your personally-identifiable information and/or e-mail address to any app that asks for it. If your job involves the prudent exercise of discretion, this indiscriminate sharing could work against you.


Your LinkedIn and Facebook profiles do NOT have to be "matchy-matchy".
This is a controversial position. But I give people enought credit to know that I don't wear a skirt suit to garden, volunteer, camp, or attend a baseball game. (Go, Giants!) Even though Facebook is attempting to close the gap between personal and professional personae by putting more emphasis on their members' present and past jobs, most people still use LinkedIn as their professional social network and Facebook as their personal one. I enjoy seeing on Facebook pictures of lawyers hiking and artists at black-tie dinners. Activities and events that may not be appropriate to post as LinkedIn updates are perfect for Facebook and make great conversation starters the next time I see someone. The two sites can and should be different.


And on a similar note, respect the differences between various types of social networks.
Not every LinkedIn update is appropriate for Facebook, just as every Twitter tweet isn't appropriate for LinkedIn. Don' t tie your multiple social network accounts together. (While some prominent social media marketers advise otherwise, let common sense and "the sniff test" be your guide.) Learn the appropriate posting frequency and content type for each network and observe the local culture. Every friend or follower decided to "friend" or "follow" you for a reason. Respect that decision and make it worth their while to continue their online relationship with you.


Finally, your "friends" are your friends, not your sales prospects.
(Especially if you organized your Facebook contacts the way we discussed earlier.) Several hard-core marketers will vehemently disagree with me on this, but here's why they're wrong. Imagine sitting across the table at dinner with one of your good friends. She is telling you about her family and other things important to her. When it's your turn to talk, you say something like this: "Sorry about your dead grandmother. Do you have enough life insurance to protect your family in case it's something genetic?" Every time your friend tries to change the subject, you start the sales pitch again. You're not engaged in a conversation at this point: all you're doing is hard-selling.

This is exactly what you do when you use your Facebook personal page as a business page. If you have a business, create a business page on Facebook and promote your offerings there. Or broadly promote your business expertise on any of a number of other social networks designed for business, including LinkedIn. There's nothing wrong with occasionally sharing your business posts to your personal Facebook page: your true friends are interested in your professional life, too. But act in a way that reminds them that you see them as more than a wallet.


What are your best tips for expressing yourself online without compromising your professional reputation? We'd love it if you shared them below.

- Lynne Guimond Sabean


* and you shouldn't believe anyone who claims to have a definitive answer on online personae, because there is no "one size fits all" solution

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Monday, December 14, 2015

How (Not) to Promote Your Art Cheaply

First, take the word "cheaply" put of your vocabulary when it comes to marketing and promoting your art.

header art for article on promoting artwork

Instead, look for "low-cost" or "no-cost" ways of generating awareness about you and the art you create. (Don't forget the value of your time: a promotion is not really "no-cost" if it's a major time-sink and doesn't allow you to make art.)

One way of inexpensively promoting your art is by word of mouth: "creating a buzz." This doesn't happen overnight. Word-of-mouth referrals are based on your reputation: that someone else finds you so trusted and trustworthy that they're willing to put their own reputation on the line to support yours. (Keep in mind that this cuts both ways: social media makes it every easy these days for bad opinions to spread.)

So how do you keep your visibility high (in a good way)? Get out of your studio or out from behind the camera lens. Meet other artists, gallery owners, museum staff, the press, and the general public. They're everywhere! Introduce yourself through receptions, lectures, and exhibitions. (Yes, we know the costs involved in a one-person show, but the don't write off group exhibitions. The participation costs are significantly lower and you get to meet the people the other artists draw in.)

photogrpahof art supplies

We know you'd rather be making art than peddling it, but capably promoting your artworks is an important part of being a successful artist.

Go other places where art is seen and recognized. Attend art workshops, visit museums, and enter competitions. Always, always, always carry two to three times more business cards than you think you'll need and give out multiples. (One for the recipient to keep and at least one for him or her to give to a friend.) Be active on social media: not just to tout your own fabulousness, but to contribute meaningfully to comments boards of "places to be seen."

Next, be generous. If your work's not a match for a prospective buyer but you know an artist the buyer might like, offer to make an introduction. Donate your time to mentoring an art student through an organization you admire. Odds are, the organization will promote your efforts, which comes off as much less self-congratulatory and reaches people outside your circle of followers. Volunteer to guest-author a blog you enjoy. (All the better if you can get paid for it.) Again, this will help you reach outside your own audience. Write great, sincere reviews for good businesses: you both benefit.

Making a reputable name for yourself and getting out into the arts community will help you make more direct sales, as well as attract the interest of galleries, museums, and the media. Effective low-cost promotion is priceless, not "cheap".

 


Lynne Guimond Sabean has more than 20 years experience marketing a variety of products and services for companies of all sizes. She co-founded Janusian Gallery (www.janusiangallery.com) and Think Janusian (www.thinkjanusian.com) which offers social media marketing services to artists and other businesses.


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Thursday, December 10, 2015

Social Media Marketing 101: How to Write Better Tweets

(Second in Think Janusian's ongoing series on social media marketing.)

Twitter tweets are a great way to publish just-breaking news and information about your company and its services. Since the social network was established in 2006, Twitter's features and the way it is being used have both changed significantly. For example, mobile device use has become more ubiquitous over time, adding to Twitter's ability to immediately convey information and opinions. Yet at the same time, new tools have emerged to allow users to schedule their "spontaneous" tweets in advance. Followers have seen just about everything on Twitter and are more sensitive to obvious marketing efforts there. What your target audience continues to respond to, however, is content that encourages engagement and lively exchanges with its creator (and the greater online community). Audiences also respond to helpful information that's freely given "with no strings attached." While people may provide their e-mail address to get a "special report," they typically won't give up most information about themselves without a reasonable expectation of receiving something of far greater value in exchange for that information.

header artwork for article on writing better tweets

 

We know that you don't have all day to spend on your social media programs and that your main focus is properly on the products and services you sell. So here's a list of the hard-knocks lessons we've learned so far from our own Twitter experience... with no strings attached:

Keep it personal (within limits.) Social media is all about personal relationships -- even though they may be created and nurtured online. While your followers may be sitting in front of a computer or using their mobile device to contact you, they still want to get to know you as a person, not just as a brand or sales critter. Speak to your followers the way you would a trusted friend. But at the same time, be smart about what you post online. For example, don't give out confidential client information or your own trade secrets. When in doubt, imagine yourself at dinner with a new acquaintance and your tweets are how you speak to him or her. Would you spend the entire time hard-selling? Would you share information even your best friends don't know? Let common sense be your guide.

Strike the right balance of content. You'll want to mix it up: some links to articles you wrote yourself that your followers will find useful and/or interesting, some retweets of other people's content you think your followers will find useful and/or interesting, some original soundbytes your followers will find useful and/or interesting... notice a recurring theme? While it's alright to occasionally use Twitter to sell your products and services, don't overwhelm your audience with a never-ending series of tweets that are nothing more than links to your product page. At best, you'll annoy your followers; at worst, you'll lose hard-earned followers. (We learned this the hard way on Black Friday.) Even if your followers stay, they'll learn to ignore your relentless sales pitches as nothing more than white noise.

Retweet the right way. Don't just mindlessly republish to your followers: try to add a brief reason of ***why*** you think the retweet contains valuable information to your followers. This establishes you as a thought leader and an authority, not just an information "middle man" or "traffic cop". (We're guilty ourselves of quick retweets from time to time, when its either that or no tweet at all. But we try to add valuable context wherever possible.)

Be nice and polite (at least most of the time). We try to always thank new followers in a tweet referencing them by Twitter handle / username. We do this for many reasons. First, out of all the millions and millions of possible people and organizations to follow, they chose us. We're flattered and grateful and we don't take it for granted that they'll always follow us. Second, it lets our other followers know we're growing and introduces them to a business that ***they*** may want to follow, too. And finally, the "thank you" tweet shows up on their Twitter feed and introduces THEIR followers to ***us***. A high percentage of our new followers appreciate our "thank you" tweets and like and/or favorite the message. This means more exposure for everyone. When is it time to put away the white gloves? When someone is engaging in clearly libelous activity or cyberbullying. Stand up for yourself, but know when to let it go. As the old saying goes, "Arguing with idiots is like playing chess with a pigeon - no matter how good you are, the pigeon will still crap all over the board and strut around like it won anyway."

Don’t link all your social media accounts together. Many social media marketers will likely disagree with our position on this, but we're still digging in our heels. While some people like the convenience of sending out information once and having it show up across their Facebook, Twitter, Linkedin, Pinterest, Instagram, Twitter, and Tumblr accounts at the same time, we think it's lazy (and that it shows, kind of like sending out a pre-printed Christmas card without adding a hand-written personalized message inside.) What might be the perfect posting frequency on Twitter may look unprofessional or "crazy stalker" to your LinkedIn followers. Plus, each social network has its own personality and community: there is no one-size-fits-all solution. If someone took the time to follow you on Twitter, make it worth their while to continue to do so.

Be smart about who you follow. Unlike some others, we don't think we necessarily have to follow everyone who follows us. If someone "unfollows" you simply because you won't follow them back, they were never following you for the right reason to begin with. The tweets of everyone you follow will show up in your own feed, which could make it harder for you to locate and use the valuable content. Don't make it any harder on yourself than it has to be. We follow people and organizations because they intrigue us and help us further our mission. And we especially love people who favorite and retweet our content: we blow them lots of online hugs and kisses.

You do NOT have to tweet non-stop. Some marketers will tell you that you only have 2, 5, 10 or 20 minutes to capture someone's attention and that after that time, the tweet is useless. While that may be true for riding the "trending" wave, it's not always an accurate conclusion. For example, when I look at someone's tweets before deciding whether to follow them, I go back 6 or 8 months to ensure their tweets won't "junk up" my feed. Several times, I've found valuable articles and advice there. Never underestimate the long-lasting value of your tweets.

Use the "delete tweet" function to clean up your tweet chronology. Again, this is advice that many marketers would disagree with. However, there are many reasons to edit your tweets ruthlessly. For example, if you discontinue a product, there's no need to keep tweets regarding it. Or if your company has changed positions on something, delete the earlier-inconsistent tweets: it's just confusing to everyone. Hire/promotion tweets about someone who later left your company are other good candidates for deletion. It's a good idea to review your tweet chronology by reading it start to finish the way a new follower would. Do your postings send out the right message? Are your tweets laden with typos? While you can't edit tweets, you can always delete the misspelled entries (and repost them with everything spelled correctly, if the tweet is still relevant.) We also perform "revisionist history" across all our social network accounts (like Facebook and Instagram) for these same reasons.

Understand that it's impossible to please everyone. Never compromise yourself or your company trying to assuage the feelings of a few disgruntled followers. Again, this is like playing chess with the chicken. And when you think about it, do ***you*** agree with everything you read online?


 

What lessons have you learned from being on Twitter? Please share your experiences below.

 


Lynne Guimond Sabean has more than 20 years experience marketing a variety of products and services for companies of all sizes. She is co-founder of Think Janusian (www.thinkjanusian.com), which offers social media marketing services to artists and other businesses.


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Saturday, December 5, 2015

Just Mandalas: Introducing Our New "MetaMetta" Designs

We're pleased to announce three new designs by Janusian Gallery artists that are all based on photographs of a Tibetan sand mandala. (So they're technically "mandalas of mandalas.")

The two tapestry-looking ones are actually "mandalas of mandalas of mandalas." (Yeah, it kinda makes our head hurt to think about it, too.)

The MetaMetta mandalas are available for purchase at www.zazzle.com/just_mandalas:

- Lynne Sabean


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Janusian Gallery is Now on RedBubble!

We understand that customers may prefer to purchase print-on-demand art merchandise from a variety of vendors. That's why we're also making some of our gallery merchandise available through RedBubble.

This expansion is intended to broaden our reach and further our mission of making extraordinary art part of everyday life, at reasonable prices, for as many people as possible.

Visit the Janusian Gallery RedBubble store at redbubble.com/people/JanusianGallery.

- Lynne Sabean


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Thursday, December 3, 2015

Social Media Marketing 101: Introduction and a History of Internet Marketing

(First in Think Janusian's ongoing series on social media marketing.)

Most articles today on social media marketing make broad pronouncements that it's not a question of whether to use social media, but rather to what degree. The trouble with this stance is that while social media marketing is past its infancy, it's still not as familiar to most companies as is the traditional marketing models they've been using for years. You may have jumped onto the social media bandwagon so as not to be left in the dust. You may generally understand that social media is about putting a personal spin on your marketing messages and providing information that your clients and prospects may find useful. But you may not be sure how to proceed.

You probably already know that in order to put together an effective social media program, you should have more than just a vague concept of how social media works. And you recognize that you'll probably want to have more than have a basic understanding on why social media marketing is appropriate for your kind of business. The best social media programs are, interestingly enough, put together in a very similar process to traditional marketing and promotional programs, even though the tools and messages may be different. More specifically, great programs -- no matter how they are executed -- involve:

  • a good degree of self-knowledge about the company / product/ service being promoted
  • specific marketing goals (for example, a certain number of sales, getting the word out on a new product, branching out into a new geographic area, recruiting employees or affiliates, announcing an award or other recognition). Always have a reason to reach out.
  • clear and accurate messages supporting those goals
  • understanding which advertising and promotional tools will help get those messages out
  • tailoring messages (and the tone in which they're delivered) for the media used
  • measuring the results of promotional efforts
  • understanding that these efforts build upon each other and may not always achieve immediate results, and
  • willingness and ability to change plans as circumstances make it wise to do so.

 


 

A Brief History of Internet Marketing, From Personal Experience

To assemble an effective social media plan, it's helpful to know understand the evolution of Internet marketing as a whole and get a feel for how social media marketing took on such prominence over time. In the mid 1990s, I began promoting products and services on the World Wide Web for an international trade magazine publishing company. At that time, the Internet was still being used primarily by academics for research purposes. To this very day, I distinctly remember being lambasted one day by the editor of one magazine for, among other things, "tarnishing the magazine's brand" and single-handedly "bastardizing the Web." I was told that the Internet would never be accepted by the educated and sophisticated people using the World Wide Web and to go back to "real marketing."

I didn't stop internet advertising, of course, and that editor's elitist and ultimately incorrect short-sightedness still amazes me to this day. I also changed companies shortly afterwards and began working for a "web presence developer" run by far more visionary people. There, we developed very basic first-generation web sites for forward-thinking companies who knew they should be on the Internet, but didn't know where to start.

Over time, more and more companies joined the Internet bandwagon, with various degrees of success. To be heard over the "monkey chatter," advertising messages became louder and more forceful. As you might expect, this heavy-handed approach turned off many of the intended recipients of those messages, who learned to tune them out. Smart Internet marketers learned that the messages most likely to he heard were those which were delivered in a personalized tone and which provided useful information (not just a call to action.) Enter social media marketing and "content marketing".

While some social media marketers pat themselves on the back for "inventing" social media marketing, the idea of reaching customers in a personal way is nothing new. Consider, for example, Bob Ross, the billowy-haired, soft-spoken "Happy Painter" whose PBS episodes are being discovered and enjoyed today by new generations of audiences on Netflix. According to various sources, Mr. Ross apparently participated in the show for free, in order to reach people who might be good prospects for his line of products for artists. It was a great idea in the perfect incubator: PBS has very strict guidelines on how companies may present themselves on the station.

So for decades, smart businesses have been offering useful information to clients and prospective customers, for the purpose of establishing the company as a trustworthy thought leader. This means that social media marketing really isn't a radical departure from what you've already been doing and that you likely already have a good foundation upon which to base a social media program. While there is a learning curve, it's definitely manageable.

The next installment of this series will address social media vehicles you're probably already using - such as LinkedIn and Facebook - and offer tips on how you can use social media more effectively to promote your products and services. And even while social media marketing is about the personal spin, we'll also discuss how to keep your public and private online personas separate.


Lynne Guimond Sabean has more than 20 years experience marketing a variety of products and services for companies of all sizes. She is co-founder of Think Janusian (www.thinkjanusian.com), which offers social media marketing services to artists and other businesses.


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Wednesday, December 2, 2015

8 Tips for Displaying Art in a Small Space

Wondering how to effectively showcase art in a small space? We can help:

header art on 8 Tips for Displaying Art in a Small Space article
  1. You don't have to think small... While small works hung together salon-style can have a dramatic effect, a large simple painting can have even more impact.

  2. But if you go small, do it right. Scattering small pictures everywhere can just look cluttered and make your friends and family think you're just one knick-knack away from needing a hoarding intervention. Instead, think of your pictures and the items surrounding it as a larger entity and design something that ties everything together. Unify your frames by color, style, and/or mat design. But in the end, let your own taste ultimately be the guide: after all, you're the one who will have to live and/or work there.

  3. Liberate your art from the walls. There are several ways to do this. First, consider bookshelf displays. Lean art in several layers against each other to add visual interest and interest. Overlap your art just into the frame/mat area, so as not to obscure the images themselves. And let common sense be your guide: if you're leaning a large heavy work against a wall, consider finding a way to anchor it to prevent possible injury. Display rails are another good way to display your art and rearrange items to your heart's content. Again, consider the possibility of a fall and select pieces carefully for this treatment: you don't want your most prized work to tumble to the ground.

  4. Don't forget the 3-D art. For example, custom-made furniture, pillows, pottery/ceramics, glasswork, metalwork, and wooden sculptures can all add style and character to a space. Some are small enough to be swapped out every few months to allow your rooms to change with the seasons.

  5. Discover «Window to the World Mandala», Exclusive Edition Throw Pillow by Janusian Gallery via Curioos

     

  6. Measure before you buy. Do you know how much space you have over the chest or sofa? You should if you're buying artwork to hang there. If at all possible, buy from a source that lets you "try before you buy" or has a generous return policy in case your treasures don't fit.

  7. Play with shape. If you're going with large artwork, consider acquiring a tall and thin piece to create the illusion of height. Want to draw your eye across a room? Then you'll want to think horizontal. Unusual shapes like discs an die-cuts also make a bold statement.

  8. Discover «Gold Mum Fall Kaleidoscope», Limited Edition Disk Print by Janusian Gallery via Curioos

     

  9. Think function and practicality as well as style. Want to hang that heavy piece directly in the middle of your space? Think again if there's no wall stud nearby. Also, avoid hanging valuable artwork over heaters and fireplaces. If you absolutely must have something where heat plays a factor, consider a mirror that can be safely cleaned regularly to add light and beauty. Function and practicality are important for rooms of all sizes. But small rooms, with less space, have fewer placement options.

  10. Know when to enlist the assistance of professionals. They can ultimately save you money in the long run by providing valuable design guidance and helping you avoid costly mistakes. And because of the discounts many professionals get from their own vendors, you may end up paying the same as if you'd gone to the vendor directly yourself. Finally, professionals are your entry to "to the trade" businesses that do not provide services to the general public. And if you have an extremely valuable or sentimental piece, consider hiring a professional picture hanger to install it for you.

Small spaces are ideal for creating intimate and stylish spaces at a fraction of the price of decorating a larger space. Ultimately, well-done rooms of any size are more welcoming and likable than poorly-done spaces. Good luck with your small space.

 

- Lynne Sabean


 

Janusian Gallery is dedicated to changing the way that people buy, create, and think about art. Visit us online at www.janusiangallery.com and/or download a free copy of the Janusian Manifesto here.


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Janusian Gallery's A-Z Guide to Basic Art Terms

There are thousands of terms and phrases related to art and art collecting, but this handy A-Z guide will get you started on talking knowledgeably with galleries:

header art for Janusian Gallery's A-Z Guide to Basic Art Terms

ABSTRACT: Artwork which departs to some degree from an accurate (realistic/naturalistic) representation of the subject.

 

BALANCE: The manner in which the elements of an artwork are arranged to achieve a feeling of stability.

 

COLOR: A aspect of art that is caused by the quality of light reflected or emitted by an object. Color has three key elements: hue, intensity, and value.

 

DECORATION: Ornamentation; adornment; embellishment.

 

EXPRESSIONISM: An art movement where an artist distorts or exaggerates his or her subject to present it from a subjective perspective.

 

FORM: The whole of an artwork's visible elements and the way those elements are unified.

 

GALLERIES: Places you go to see a nicely-curated collection of art and have the opportunity to purchase your favorites. A gallery may be a bricks-and-mortar building, an online presence, or both.

 

Visit our Curioos online gallery at curioos.com/janusiangallery

 

HISTORY: Educating yourself and understanding the background of the art you're viewing can help you appreciate it on a deeper level. Also makes you make better-informed acquisition decisions.

 

IMPRESSIONISM: An art movement where the artist seeks to reproduce the impression suggested by his subject as if gazed upon it for the first time.

 

JANUSIAN: Artwork created when the artist fills his brain with paradoxes, considers the myriad of possibilities, and reaches a creative solution. Inspired by the work of Dr. Albert Rothenberg in the late 1970s when he realized that many of the world's most creative people share an attribute of the two-faced Roman deity Janus (god of entranceways, beginnings and endings): they are able to hold contrary perceptions and concepts in their minds at the same time.

 

Artwork of the Roman God Janus

Classical illustration of the Roman God Janus, after which Janusian Gallery was named.

 

KARMA:The cosmic consequences of one's actions. You acquire lots of good karma by supporting artists and buying art.

 

LINE: A thin continuous mark made by a pencil, pen, or brush on a surface.

 

MUSEUM: Place to go to see art you can admire, but can't buy, afford, or take with you.

 

NEW: Recently-created art; art that is a departure from that which preceded it.

 

OBSCENE: Art which is offensive to the generally-accepted standards of decency and modesty. Art which the Supreme Court can't fully define, but can recognize when it sees it.

 

PHOTOGRAPHY: Increasingly being accepted and purchased as art, not craft.

 

Photography by Janusian Gallery artists is available in a number of our online stores. (See links at right).

 

QUALITY: Art having a high degree of excellence as determined by those who are educated and knowledgeably about art. Somewhat correlated to price, but not always (especially for emerging artists.)

 

REPLICA: A copy or facsimile, as opposed to an original. Should be priced accordingly. Learn to tell the difference between a good copy (such as a high-quality print) and an original.

 

SUBJECT (MATTER): The person, place, thing, or idea upon which a particular piece of art is based.

 

TALENT: An inherited and//or developed facility to consistently create artwork of high quality.

 

URBAN: Art relating to the city and city life. Includes street art, graffiti, and "yarn bombings."

 

VIEWER: One who looks/ gazes upon art. Audience.

 

WOMEN: Gender which studies, teaches, makes, buys, sells, and loves art. Woefully underrepresented in some galleries , museums, and/ or private and public collections.

 

XENOPHILE: Love of the unfamiliar. Makes an adventurous and open-minded art connoisseur and collector.

 

YOU: The art patron, maker, student, gallery owner, viewer, etc.

 

ZEITGEIST: "The spirit of the time"; influences style, taste, and culture

 

- Lynne Sabean


 

Janusian Gallery is dedicated to changing the way that people buy, create, and think about art. Visit us online at www.janusiangallery.com and/or download a free copy of the Janusian Manifesto here.


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